Jose Carlos Gonzalez - Three steps to win consumer loyalty, Focus on the 3-D

Three steps to win consumer loyalty, Focus on the 3-D
Manufacturers and retailers have been racing to win consumers for many years. In reality, it’s all about collaboration and being more consumer centric, more marketing oriented and analytically savvy to develop strong brand loyalties. This session reveals the 3 D Day strategy that provides both retailers and manufacturers paths to win the race to consumer loyalty.

By José Carlos González-Hurtado, President of IRI International



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Jose Carlos Gonzalez Hurtado Three steps to win consumer loyalty, Focus on the 3-D


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